In today’s fast-moving psychology sector, a strong brand identity is no longer a nice-to-have. It is what takes your practice from being “just another clinic” to becoming the trusted, memorable name that clients, referrers, and team members want to connect with. Your clinical skills and client care may be your foundation, but your brand is what carries your reputation, builds trust, and creates loyalty. So, what does brand identity really mean for a psychology practice? And w

Hiring in private practice is never just about filling rosters. The model you choose — contractors or employees — shapes your cash flow, your culture, your compliance risk, and ultimately your ability to grow. Most psychology practice owners start with contractors. It feels flexible and lower-risk. But as practices scale, many owners hit the same wall: high turnover, limited buy-in, and a team that feels more like a collection of individuals than a cohesive practice. That’s w