In today’s fast-moving psychology sector, a strong brand identity is no longer a nice-to-have. It is what takes your practice from being “just another clinic” to becoming the trusted, memorable name that clients, referrers, and team members want to connect with. Your clinical skills and client care may be your foundation, but your brand is what carries your reputation, builds trust, and creates loyalty. So, what does brand identity really mean for a psychology practice? And w